Category: Projects

[During the 2021/2022 academic year, the Gramsci center for the humanities took part in an academic project of the University of the Republic of San Marino entitled The San Marino Political Archives: census, digitization, fruition^[1]Coordinated by Luca Gorgolini (Unirsm), by Michele Chiaruzzi (Unibo; Unirsm), and by our director, Massimo Mastrogregori, the project availed itself of the scientific advice of a research group … Continue reading. Continue reading “2, Archives in the network: strategies and models”

From catalog to semantic web, problems and perspectives

[During the 2021/2022 academic year, the Gramsci center for the humanities took part in an academic project of the University of the Republic of San Marino entitled The San Marino Political Archives: census, digitization, fruition^[1]Coordinated by Luca Gorgolini (Unirsm), by Michele Chiaruzzi (Unibo; Unirsm), and by our director, Massimo Mastrogregori, the project availed itself of the scientific advice of a research group … Continue reading.

The final outcome of this work will be the publication of a Guide to the recorded archives of personalities and political parties, enriched with more detailed theoretical insights, which will act as a first indispensable tool for accessing the heritages existing on the territory of the Republic; alongside this, as Gramsci center, we have tried to reflect on the formulation of a proposal for the digitization of the identified material, which would provide for its fruition and wider valorization^[2]The video mockup of the portal, together with a selection of the digital images already acquired, will soon be accessible from this site..

In our perspective, however, the occasion was also valuable to set up an initial general study of the different possibilities and forms of transferring, rendering and fruition of archival records in the digital environment. Attention to how the digital revolution is changing the ways in which culture and knowledge are produced, processed, and consumed, in its various declinations, is in fact one of the directives guiding the work of our center since its foundation.

The first fruit of this reflection will be four releases, curated by Andreas Iacarella, which will take the form of an attempt to deepen dialogue and reflection on a theme that appears as urgent as ever to solicit. We are certain that the technical and scientific nature of the discourse cannot be eluded, and that therefore the debate will have to be increasingly brought into a dimension of extreme interdisciplinarity, involving all the actors involved: professionals in communication, knowledge design, information technology, specialists in cultural heritage (archivists, librarians, curators, etc.), as well as historians, art historians and all those categories of scholars who represent the traditional users of archives. The different knowledges will have not only to talk to each other, but to intertwine, to hybridize, certainly losing something of their specificities, to the advantage, however, of a more advanced design of archival digital environments, which can become a vanguard in the construction of the common memory of the communities of reference. With this in mind, what we want to offer is but a small critical contribution to the discussion, with the presentation of some general problems and issues, in the hope that this may provoke further reflection.

Summary of the episodes:

1.   Cultural heritage in the digital environment: from catalog to semantic web, issues and perspectives

2.   Archives in the web: strategies and models

a.   From online inventory to digital library: comparing experiences

b.   Building a narrative: the paths of history in the web

3.   Policy archives on the web

a.   Italian political archives and the challenge of the internet: a bumpy ride

b.   Letters and commercials: two successful cases of valorization

c.   From Archivi del Novecento to 9centRo: network experiences compared

4.   The Europeana case and other international experiences of memory sharing]

In January 2023, version 1.1 of the National Plan for the Digitization of Cultural Heritage 2022/2023 was presented by the Central Institute for the Digitization of Cultural Heritage – Digital Library, which is attached to the Italian Ministry of Culture. This is the first update of a five-year plan (2022-2026) that has the ambition of directing and guiding the process of digital transformation of the heritage afferent to the various institutes and places of culture in Italy^[3]In accordance with the Code of Cultural Heritage and Landscape (Legislative Decree No. 42 of January 22, 2004, art. 101) “are institutes and places of culture museums, libraries and archives, … Continue reading.

We are facing an absolute novelty on the national scene, the Central Institute for Digitization itself was born just a few years ago, in 2020; therefore, it is worth starting from this project to focus on some of the recurring problems in the processes of digitization of cultural heritage.

Planning for digital

The computerization of public administration officially began, in Italy, starting in the 1990s^[4]From 1993 is the establishment of the Authority for Information Technology in Public Administration (AIPA), from which would derive, in 2012, the Agency for Digital Italy (AgID), still operating … Continue reading. In a short period of time, this has resulted in the development of online catalogs and portals for cultural heritage, which has become more and more substantial. According to the data offered by the National Digitization Plan we are currently speaking, only as far as information systems managed by central institutes of the Ministry are concerned, of “more than 37 million catalographic descriptions to which about 26 million images are associated; this information patrimony has been consulted by more than 100 million unique visitors in the last five years”^[5]Central Institute for the Digitization of Cultural Heritage – Digital Library, National Plan for the Digitization of Cultural Heritage 2022/2023, version 1.1, Ministry of Culture, 2023, p. 4. If we add to this what is managed at the territorial, regional or private level and not fed into national databases, we can get an idea of the extent of the context we are referring to.

What immediately emerges in this overview is what risks becoming a limitation: namely, the extreme articulation of both sectoral (archives, libraries, museums, archaeological parks, etc.) and territorial content. A granularity that on the one hand can “more easily guarantee scientific depth,” dealing with “circumscribed and disciplinarily homogeneous contexts”^[6]Ibid., but on the other shows some serious weaknesses. Four in particular are identified in the Plan, against which intervention strategies are proposed to be directed:

– “poor sustainability over time due to rapid obsolescence of data, applications and infrastructure not thought of in terms of networks of interconnected entities;

– inability to develop advanced digital services that are based on effective exchange and interrelation of data;

– limited sharing of results (…), resulting in increased costs due to the multiplication of technological and methodological tools in use;

– poor ability to follow users in the different forms of enjoyment of cultural heritage, which precede and follow the visit at the place of culture”^[7]Ibid., p. 5..

It seems to us, through this example, that we have raised quite a few issues, with respect to which we will try in the course of the episodes to offer some insights. In particular, the following appear to be central: the paradigm of interoperability, with what it implies in both technical and scientific terms; the need for an increase in the interdisciplinary debate on the issue of digitization, involving all the actors involved, both from the point of view of professionalism and of institutions; and the deepening of a perspective that holds together the disciplinary rigor that comes from established traditions with the emergence of new communicative needs and of a user base that is becoming, in the digital environment, as varied as ever. Our focus will, as mentioned, be on archives, but some preliminary reflections seem useful.

Forms of the Web

«Like all media revolutions, the first wave of the digital revolution looked backward as it moved forward. Just as early codices mirrored oratorical practices, print initially mirrored the practices of high medieval manuscript culture, and film mirrored the techniques of theater, the digital first wave replicated the world of scholarly communications that print gradually codified over the course of five centuries: a world where textuality was primary and visuality and sound were secondary (and subordinated to text), even as it vastly accelerated the search and retrieval of documents, enhanced access, and altered mental habits. Now it must shape a future in which the medium-specific features of digital technologies become its core and in which print is absorbed into new hybrid modes of communication»^[8]J. Drucker, P. Lunefeld, T. Presner, J. Schnapp, The Digital Humanities Manifesto 2.0, 2009..

These remarks, by some pioneers of the Digital Humanities (DH), seem particularly apt to introduce the discourse. From their perspective as researchers, the limitation that the authors identified in the digital revolution was the use that had been made of the new tools: resting on the enormous simulation capacity of the computer, they had been content to imitate the known, without fully exploiting the potential of the new context^[9]J. Mussell, Doing and making. History as digital practice, in T. Weller (ed.), History in the Digital Age, Routledge, London and New York 2013, p. 80..

Potentialities that have developed and deepened over time, as Francesca Tomasi has well pointed out: “from a typically document-centric approach of Web 1.0″^[10]F. Tomasi, Organizing Knowledge: Digital Humanities and the Semantic Web. A journey through archives, libraries and museums, Editrice Bibliografica, Milan 2022, p. 38., we have transited through the intermediate phase of Web 2.0^[11]See T. O’Reilly, What is Web 2.0. Design patterns and business models for the next generation of software, 2005., which introduced the concept of “democratization of knowledge, focusing on the idea of a collaborative and participatory environment.”^[12]F. Tomasi, Organizing Knowledge cit., p. 38. (Crowdsourcing)^[13]In Jeff Howe’s definition: “Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally … Continue reading. Then we come to the so-called Web 3.0, in which the focus has shifted “to the atomic datum, the resource qualified through a uniquely identified fragment, and to typified, i.e., semantic, relations”^[14]F. Tomasi, Organizing Knowledge cit., p. 38. . Although simplistic, these labels are useful for having an overview of the growing potential of the digital space. In the Semantic Web, the theoretical starting assumption is that the data should therefore be studied “with an awareness of its multiple relations,” elaborating “conceptual models, that is, abstract approaches of data observation, in the form of ontologies”^[15]Ibid., p. 34.. We are within the Linked Open Data (LOD) paradigm, “which allows information to be fragmented down to its smallest terms and reassembled according to different logics,” in an open environment in which there is the “possibility of creating a network of non-hierarchical connections that is potentially infinitely expandable.”^[16]G. Michetti, “”The world as a puzzle”: cultural heritage in the web”, DigItalia, XV, 1 (2020), pp. 38-39.; the underlying architecture, which accommodates the data, is that of the graph^[17]F. Tomasi, Organizing Knowledge cit., pp. 92-96., to which we will return briefly below.

Category Issues

It is immediately clear from these brief hints how the issue cannot be reduced to the technical level. The term “digitization,” which too often in public discourse becomes synonymous with the simple acquisition in digital form of huge masses of analog materials^[18]On the illogicality of some of these projects, see N. Ordine, “The paradox of digitized manuscripts”, Corriere della sera, May 28, 2022., should be explored in its real depth. The digitization of cultural heritage is, always, a process that involves “a radical transformation of material form and so takes place in an economy of loss and gain”^[19]J. Mussell, Doing and making cit., p. 82.: digital documents, even when they are reproductions of an analog object, are not simply copies, but complex and layered structures. “[E]ach type of digital medium is a digital medium in a specific way,” writes Niels Brügger, “each has its digitality.”^[20]N. Brügger, The archived web. Doing history in the digital age, MIT Press, Cambridge and London 2018, p. 17. The author distinguishes, with regard to historical sources on the web, between … Continue reading. And it is this different “digitality” that needs to be analyzed.

As Stefano Vitali pointed out in urging the importance of a critique of digital sources, with digital documents many established categories seem to falter. First of all, it is the notion of text itself, as a “closed and perfect entity, with characters of coherence and cohesion”^[21]S. Vitali, Digital Past. The historian’s sources in the computer age, Mondadori, Milan 2004, p. 150., which is lacking: textuality takes on, in the network, a decidedly more fluid character. This leads to a whole series of problems when we want to determine the authenticity or reliability of a document, or when we ask ourselves the question of the verifiability of sources^[22]Ibid., pp. 155-166.. Digital documents are fluid, are fragile, and “do not exist as physical entities distinct from the technology and process that makes them intelligible”; that is, “I think I am seeing an object, but I am actually witnessing a performance”^[23]Ibid., p. 140..

Audience issues

But with all evidence the issues are also of a more general nature: offering cultural heritage, and archival heritage in particular, in a networked context opens it up to an entirely new public dimension. “With the advent of the Internet (…) the potential and, sometimes, the actual public of archives” have taken on “mass proportions,” becoming “typologically less and less characterizable and animated by a spectrum of motivations, personal or professional, as varied as ever.”^[24]S. Vitali, Archival Research on the Web, in R. Minuti (ed.), The Web and Historical Studies. A critical guide to the use of the web, Carocci, Rome 2015, p. 63. This is a topic on which scholars such … Continue reading.

In the dimension made its own since the so-called Web 2.0, of crowdsourcing, that is, of free interaction between creator and user, of exchange and creation of collective content, the distinction between specialists and laymen seems to be disappearing, in favor of the emergence of a kind of “collective intelligence”^[25]Practices, services and tools of Web 2. 0 not only abandon the “rassurante structure linéaire de l’écriture traditionnelle des livres,” but interpose themselves “entre la … Continue reading.

These aspects have prompted that philosophy of thought which considers “digitization as a medium capable of realizing in itself a wide, capillary and tendentially universal dissemination of knowledge,” and which has its roots in that ideological approach that interprets the Net as a tool for “human liberation and democratization of access to information and knowledge”^[26]S. Vitali, Digital Past cit., p. 113.. But the risks of such a vision are obvious.

On the one hand, as pointed out by many scholars regarding online sources of the past, the risk is that users prefer to “do it themselves, telling ‘their’ story”^[27]S. Noiret, “Digital Public History,” Zapruder. Stories in Motion, 36 (2015), p. 12.. “Everyone a Historian,” as Roy Rosenzweig wrote ^[28]See R. Rosenzweig, Everyone a Historian. Reflection published by the author on the site dedicated to the volume The presence of the past. Popular uses of history in American life (Columbia UP, New … Continue reading. But the disappearance in the network of the intermediation of the historian, as of the other professional figures who allow a critical and conscious access to the documents of the past, risks with all evidence to feed a discourse with a strong narcissistic characterization: the “history and memory that the network transmits, narrated and interpreted in part by anyone, allow the uncritical and decontextualized reproduction of individual and community memory, that is, of the “blind” horizon of each”^[29]S. Noiret, “Digital Public History” cit., p. 15.. An “abstract localism” that is “incapable of reading the complexity of historical processes,” and that can even feed alternative narratives and “collective memories to ‘official’ history and dust[re] off – or invent[re] out of whole cloth – new ‘national legends'”^[30]Ibid., pp. 15-16..

On the other hand, we cannot deny the great fascination exerted by the prospect of a widespread historical memory that can really build itself as a collective product, through platforms and portals designed ad hoc; but in this perspective, the role of memory professionals (historians, archivists, etc. ) “devenait encore plus important pour filtrer, organiser, interpréter, reprendre un rôle d’intermédiaire face à cette activité nouvelle du grand public”^[31]S. Noiret, La digital history: histoire et mémoire à la portée de tous cit., par. 35.. Commitment must therefore be directed, through as broad a dialogue as ever between the various professions, to the construction of tools that are able to take advantage of the distinctly communicative, hyperdemocratic aspect of the Web, developing new hermeneutics and interweaving them with those already established. That is, the question becomes, “what kind of knowledge do we construct with digital tools and how do we construct it?”^[32]D. Fiormonte, Per una critica culturale delle Digital Humanities, in F. Ciotti, G. Crupi (eds.), Dall’Informatica umanistica alle culture digitali. Proceedings of the conference of studies … Continue reading.

Knowledge tools

What enables, for the average user, access to information on the Web are search engines. The logic underlying the search engine is, evidently, quite different from the classificatory and bibliographical logic – proper to a cultural and ideological project – that has accompanied humanistic research for centuries^[33]See M. Mastrogregori, “Google, bibliography and attention,” The Words and Things, April 11, 2012.: the “mechanisms of operation of Google, not only do not rely at all on classifications, sorting, prior arrangements of ‘documents,’ but, in a sense, prevent precisely that from happening”; however, since the search is entrusted to software, the “code has become even more ‘secret’ than it was in traditional archives, and the user’s possibility of exercising control over the search results,” over their reliability, “over the route taken to get there is almost nil”^[34]S. Vitali, Order and Chaos: Google and the Art of Memory, in A. Spaziante (ed.), The future of memory: the transmission of cultural heritage in the digital age, Csi Piemonte, Turin 2005, pp. 85-86..

Faced with the risk posed by this unknown continent that is the digital, dealing with “a country with traditions foreign to our own”^[35]G. Michetti, “If a lion could speak, we could not understand it. The communication of cultural heritage in the digital environment,” AIB Studi, 58, 2 (2018), p. 206., cultural institutions initially reacted by leveraging that imitative character of the web we mentioned, limiting themselves to “constructing mere containers, non-dynamic digital copies of the paper catalog, lists of objects and reproductions accompanied by misplaced or incomprehensible captions”^[36]E. Ilardi, The networked narrative of digitized cultural heritages, in F. Ciotti, G. Crupi (eds.), From Humanistic Informatics to Digital Cultures cit., p. 315..

This landscape has inevitably become more complex over time. The Semantic Web has introduced those characteristics we already mentioned, of extreme fragmentation of information and at the same time of enormous possibilities to aggregate it according to different logics and paths. Thus prompting a reflection on how to interweave the tools for the construction of meaning typical of the Web (metadata^[37]On metadata for document preservation in the digital environment, see M. Guercio, Archivistica informatica. I documenti in ambiente digitale, Carocci, Rome 2021, pp. 189-199., paradata^[38]See I. Huvila, “Improving the usefulness of research data with better paradata,” Open Information Science, 6 (2022), pp. 28-48., ontologies, etc.) with the descriptive traditions of cultural heritage.

An ontology, in particular, can be described as a “formal and shared representation of the concepts and mutual relationships that characterize a certain knowledge domain”^[39]Agenzia per l’Italia Digitale, National Guidelines for the Enhancement of the Public Information Heritage, 2014, p. 14.. That is, it defines the concepts that are representative of a given knowledge domain, and the relationships that connect them to one another; it creates “networks whose nodes are capable of describing themselves and showing themselves to be logically completable by software agents navigating them.”^[40]S. Di Fazio, Ontologies. New paradigms for description and interoperability, talk at the conference Describing archives at the time of RiC, Ancona, October 18, 2017, p. 4.. The mode of knowledge representation that becomes dominant in this context is that of the graph, “a set of nodes connected by relationships,” a “multidimensional and relational information architecture”^[41]Ibid., p. 3., different from a hierarchical and essentially closed form.

An open system

We cannot go into the technical details of these structures here; what is relevant to our discussion is that with the graph an open system of knowledge organization is established. We have moved from a logic of closed systems to one of potentially infinitely open systems. In this context, the notion of interoperability plays a key role: the “data acquire knowledge value when they are interconnected with other data, when their interconnectedness produces deflagrating network effects”^[42]G. Crupi, Bibliographic Universe and Semantic Web, in F. Ciotti, G. Crupi (eds.), From Humanistic Informatics to Digital Cultures cit., p. 305.. That is, there is a need to ensure that data come “out of proprietary silos and are made searchable, accessible, intelligible and reusable”; “exposed on the web in non-proprietary formats, so that they can be re-used, re-purposed and re-mixed with other resources”^[43]G. Michetti, “”The World as a Puzzle”: cultural heritage in the web” cit., p. 34..

As far as cultural heritage is concerned, this has a scope that invests the very nature of the descriptive traditions of the different disciplines, urging a greater effort of sharing and reconciliation: several are the MAB (Museums Archives Libraries) or GLAM (Galleries Libraries Archives Museums) projects in this sense^[44]See, e.g., S. Bruni et al., “Towards the Integration of Archives, Libraries and Museums. Some reflections,” JLIS.it, 7, 1 (2016), pp. 225-244., but the reflection is still open^[45]On the issue, see F. Valacchi, “The parts and the whole. Integrate knowledge,” JLIS.it, 13, 3 (2022), pp. 1-11.. As Tomasi points out, it would be up to cultural institutions “to take back that role as mediators of knowledge,” valuing the “description of cultural objects through the lens of interpretation, which, with the creation, selection and use of the ontological models most appropriate to research aims and objectives, can enrich cultural data, and thus information experience, through the integration of heterogeneous and transversal resources.”^[46]F. Tomasi, Organizing Knowledge cit., p. 73..

The epistemological repercussions of these issues and of the linked data paradigm on the “world of cultural heritage” are enormous: to be modified are the very “cognitive processes that have hitherto governed our relationship with the bibliographic universe and with the tools that have historically mediated the relationship between reader and knowledge” (catalogs, records, indexes, etc.)^[47]G. Crupi, Bibliographic Universe and Semantic Web cit., pp. 305-306.. Thus, the idea that a “worldview is possible only from an awareness that knowledge is a dynamic process of continuous composition and disarticulation of what we discover and know about the world”^[48]Ibid., p. 306.. This brings with it numerous potentials for the communication of cultural heritage:

«on the one hand (…) it must be an opportunity for the construction of a critical consciousness, and therefore it must promote an intelligent approach on the part of the user, encouraging the construction of relationships, suggesting research hypotheses and alternative perspectives, avoiding easy concessions to intellectual laziness; on the other hand, communication in the digital environment must make the most of semantic potential to simplify and extend access to knowledge, propose paths and make explicit-thanks to the computational power of computers and the adoption of appropriate data architectures-relationships that are invisible to the human eye»^[49]G. Michetti, “If a lion could speak, we could not understand it…” cit., p. 210..

Ongoing challenges

As already mentioned, however, the considerable possibilities of empowerment, of building a cultural proposal or a shared narrative, are accompanied by equally cogent problems, such as disintermediation, that is, the possibility of accessing “directly from any part of the graph,” bypassing the “mediating function between sources and users” represented by descriptions”^[50]G. Michetti, “”The World as a Puzzle”: Cultural Heritage in the Web” cit., p. 39.. Which in turn ties in with the issue of the loss of the “context” (descriptive, interpretive, physical, etc.) of the individual document^[51]As Tom Nesmith wrote: “[a] record is a meaningful communication, which means it consists of a physical object, plus an understanding, or representation of it. Some of what makes a record … Continue reading. How to succeed in balancing the drive for innovation and openness offered by the semantic web with the need for orderings and constructions of meaning with solid scientific foundations is precisely the challenge in which we are currently immersed.

It seems to us at this point that we have offered a fairly broad, albeit partial, overview of the issues that arise when talking about the digitization of cultural heritage. Sufficient at least to realize in what sense the digital revolution has entailed in this field a change not of technology, but of knowledge design. As Michetti writes, the “digital world is not neutral,” so “if we want to address the issue [of cultural heritage on the Web], we must first understand in what direction digital technologies are pushing us. We need to read and use technologies critically (…). Adaptation to digital is more than the choice of a format, procedure or software. If anything, these are consequential aspects.”^[52]G. Michetti, “If a lion could speak, we could not understand it…” cit., p. 208.. It is the same paradigm of “doing science” that has been revolutionized through the digital^[53]C. Thanos, “Open Digital Infrastructures for Scientific Communication,” DigItalia, XI, 1/2 (2016), pp. 51-52., and from this perspective producing, communicating, and organizing knowledge appear as increasingly interconnected actions, only artificially separable. Thus, the high road to follow seems to be that of increasing hybridization between disciplines.

The training seminar Gli archivi dei partiti dalla carta al digitale, organized by Michele Chiaruzzi, Luca Gorgolini, Stefano Vitali and our director, Massimo Mastrogregori, was held on December 2, 2022, at the Department of San Marino History, Culture and History of the University of the Republic of San Marino. Continue reading “Party Archives from Paper to Digital”

In this sixth episode of our inquiry into the book market, we present the experience of an independent bookshop in Rome, interviewing Daniela Girfatti, children’s bookseller and publisher. Continue reading “Making the future of reading: a bookshop in transformation, 6”

In this fifth episode of the book market survey, we will offer some elements for a comparative investigation of the Italian book market, in relation to what happens beyond our borders. Continue reading “From Italy to the world: some comparative insights on reading and bookstores, 5”

In this fourth episode of our survey on the book market, we will try to present the opinions of some independent booksellers, from the North to the South of the peninsula.

In order to investigate the issues that have emerged from the reports and surveys we have referred to in previous issues, we have decided to ask a few questions to a select group of independent booksellers, from the North to the South of Italy. To this end, we formulated a sufficiently broad questionnaire, covering both current issues and long-term dynamics. Although the response rate did not allow for a complete numerical processing of the data, we decided to present the answers we received anyway, in order to suggest some possible lines of research.

Regarding the changes that have occurred in recent years, the booksellers consulted basically agree in identifying the success of the Internet (and, consequently, of e-commerce) as the main novelty, which has upset the commercial dynamics, without, however, distorting the cultural role of the bookstore. Fabio Masi, publisher and bookseller of L’ultima spiaggia (Ventotene), gives a symptomatic answer: “No substantial changes, bookshops continue to play the role of a garrison, a square, a place of spontaneous aggregation or determined by particular events such as book presentations. The only novelty is represented by the Internet and the possibility of enlarging “the square” and multiplying the ways and places where booksellers and readers can meet”.

Some, like Cristina Pavone (Libreria Coreander in Rome) and Alessandra Salvagno (Libreria editrice Il Leggio in Chioggia), perceived a change in the number of users, who are now mainly women and children. This does not affect the feeling that the independent bookstore remains a community reference point, as confirmed by many. Nicoletta Maldini (Libreria Trame in Bologna) describes her “public”, and not a clientele, as “very motivated and not too interested in discounts, but rather in the quality and variety of the content offered”. This is confirmed by the testimony of Maria Caldarone (Libreria Belgravia in Turin), who also tells of initiatives implemented to strengthen this role: “We are increasingly becoming a crossroads, a small neighborhood community. We have included corners for free book exchanges inside and outside the store and a service for collecting used school books that are donated: the economic crisis has no longer allowed entire segments of the population to buy the books they want, so we have gone towards the needs of those who could not afford to buy them”.

The attitude of independent booksellers to keep together the cultural and commercial nature of their activity is well exemplified by the way they choose the titles to display and keep in their catalog. These take into account, according to all of the professionals interviewed, both the saleability and the market trends, as well as the “customers’ requests for more in-depth information” and the “human experience” of the individual bookseller, as Caldarone (Belgravia) points out. To this must be added, according to Masi (L’ultima spiaggia), an attention to the “valorization of the history and nature of the territory where the bookstore operates”, and to the “need to create a new generation of readers”.

With regard to the role played in the social context by independent bookstores, all the witnesses agreed in identifying this aspect as one of the most vital. Carlo Borgogno (Libreria Milton in Alba) describes the bookshops as a “space for social exchange, a place for gathering, sharing and letting off steam”. He emphasized, among other things, how in recent years he has been able to observe an increase in “requests for aggregation, sociality, moments of entertainment”, and therefore in the energy needed to satisfy them, and he hoped for coordination “at a central level in the individual municipalities” in order to strengthen the response. Among the activities that, along with book presentations, are identified as central to fulfilling this role are reading circles. In this regard, Pavone (Coreander) affirms: “With a destroyed social structure, the difficulty in creating human relationships, the reading circle is a mechanism that works, if it is well thought out”. The case of Masi (L’ultima spiaggia) is particular, who has “accompanied the work of the bookshop with that of the publisher, who prints only and exclusively books regarding the territory, with the aim of contributing to the safeguarding and valorization of memory”.

Maldini (Trame) points out that the pandemic emergency also played a role in the reconsideration of the value of bookstores: “At the Italian level, the active reaction to the pandemic, with home deliveries in particular, has given breath and an excellent narrative to a suffering category”. According to Maldini, this has enabled many companies to hold their own.

With regard to the consequences triggered by the pandemic, all the booksellers interviewed recalled that they took action in various ways, in particular through home deliveries and membership of distribution platforms such as Bookdealer and Libri da asporto (Takeaway Books). This has allowed them to gain recognition in terms of visibility. Even Masi (L’ultima spiaggia) agrees in saying that he has observed “a new and greater attention to proximity bookstores on the part of readers”, as well as “a different willingness on the part of the main market players to support the work of booksellers, as some distributors have done, with the possibility of delivering the requested book directly to the reader’s home”.

However, Caldarone (Belgravia) points out that, in his own experience, “during the pandemic, customers bought more books, but often only from authors known to the general public, while small publishing houses and emerging authors did not find much space”. More systemic is the criticism advanced by Pavone (Coreander), who, while noting that delivery has certainly been increased by the pandemic context, points out the risk that this could create “a cultural desert in society”. Among other things, she reiterated how, beyond the contingencies, the structural problem of the book world in Italy is a lack of readers: “A thousand realities are fighting over a few million readers”.

Among the most negative consequences of the emergency, the drastic reduction of book presentations in presence is recalled by almost all the booksellers reached. This situation, which online events could only partially remedy, and which, as Borgogno (Milton) points out, is anything but over: “Even today, although we have resumed book presentations, it is not possible for us, given the reduced space of our store, to safely host events, as we did in the pre-pandemic era. This is perceived as an economic damage, but also, according to Salvagno (Il Leggio), as an impoverishment of the “human contact with the client”.

Some interesting responses also came in regarding the structural difficulties of the book trade and possible solutions. As we will see in the sixth issue of our in-depth analysis, returns are still one of the main problems, but this is part of a more general distribution problem. Borgogno’s (Milton) position is radical: “Distribution eats up most of the profit that booksellers and publishers should share, without providing a service with added value to either party. […] Platforms like Librostore, which put publishers and booksellers in direct contact, are the future”. But the problems related to distribution are not limited to costs and discounts; as Caldarone (Belgravia) points out, there is also a problem of timing and difficulty in finding texts. In this regard, Pavone (Coreander) also identifies the possibility of “offering the completeness of the editorial offer” as the “new frontier” facing booksellers, highlighting in particular the difficulty of finding texts in foreign languages, for which there is a lack of direct distributors, mainly independent bookstores.

March 2020 saw the entry into force of the new National Action Plan for the promotion of reading (Law no. 15 of February 13, 2020) which, among other things, incorporated the requests regarding the reduction of the maximum applicable discount, now set at 5%, updating the Levi Law (Law no. 128 of July 27, 2011). Asked about possible further initiatives to be undertaken, the booksellers presented various perspectives, mostly in a structural rather than emergency sense. Caldarone (Belgravia) identified the cover price of books as the main problem, also considering the average economic condition of Italian families. On this topic, the recent intervention by Oliviero Pesce is interesting, as an afterword to the publication of the article by J. M. Keynes, I libri costano troppo? (Laterza, Rome-Bari 2018).

Pavone (Coreander) put forward the idea of a stable and direct support to the neighborhood activities consolidated on the territory; always on a territorial discourse proposes to work Borgogno (Milton), who invokes a greater attention from the municipalities to “make available for free spaces open to the citizenship where you can meet authors, artists, musicians, this especially for those bookstores, cultural associations and the like that do not have suitable spaces (also in light of the reduction of post-pandemic capacities).” The possibility of building a cultural network that involves the various protagonists emerges several times in the answers to the questionnaire. As Maldini (Trame) points out: “The whole chain should work through synergies. Schools, libraries, museums, theaters, cinemas… consumers of culture are greedy and open to everything”.

Finally, Masi’s proposal (L’ultima spiaggia) is very articulate: “Personally, I think that the 18app should be rethought. Starting from the assumption that it is difficult to become a reader at the age of majority as if by magic, I imagine support for reading that begins in the first years of life, six years for example, and that accompanies the reader up to eighteen with a gradually decreasing book bonus”. Also linked to this is the idea of launching, on the model of the French ADELC – Association pour le développement de la librairie de création, “an Italian association that has the same objectives”, which could, among other things, play the role of “guarantor” in the sense of a “greater willingness on the part of publishers and/or distributors to support the new bookstores, especially in terms of margins”.

In this third episode of the book market survey, we will try to explore reports and insights produced on the pandemic period, specifically for 2020-21. Continue reading “The impact of the pandemic on the book market, 3”

In this second issue of the survey on the book market, we will try to explore the map of bookstores businesses in Italy; as for the in-depth study on the situation of reading, we decided to limit the analysis to data on 2019. The numerous reports and insights produced on the pandemic period will be the specific object of the next issue. Continue reading “Bookstores in Italy, commercial establishments and cultural strongholds, 2”

Starting from Gramsci’s distinction between “ideological” and “economic” readers (Quaderni, 14, 62), we began a survey of the book market in Italy. To this end, we collected and selected quantitative data already available (Italian and, in part, also foreign, in order to propose an initial comparison). Alongside this activity, the Gramsci center for the humanities has also undertaken some initial investigations oriented towards a qualitative approach, addressing questionnaires and interviews to some qualified representatives of the sector.

The preliminary results of this work will be published in six issues on our website, in order to make available the data collected and offer a first partial mapping of the current situation, which could hopefully form the basis for future research and discussion.

The presentation and the collection of materials were edited by Andreas Iacarella.

Links six issues:

1, The book market in Italy;

2, Bookstores in Italy, commercial establishments and cultural strongholds;

3, The impact of the pandemic on the book market;

4, Independent booksellers in Italy: relaunch proposals and long-term trends;

5, From Italy to the world: some comparative insights on reading and bookstores;

6, Making the future of reading: a bookshop in transformation.

The first issue presents the situation of book production and reading in Italy, which appeared to us to be preliminary to delving into issues related to the book market.

Every year, ISTAT publishes the results of its survey on the production and reading of books in Italy. In January 2021, the report for 2019 was published, which also contains an update for the first period of 2020, in view of the specificity of the situation triggered by the Covid-19 pandemic.

The report shows that book production related to 2019 stood at an average of 237 books per day, thus almost 1.3 books per thousand inhabitants; of which 58.4% were new releases and 8.5% were new editions. In 2019, there were 1,706 companies or institutions that carried out publishing as their main activity; of these, 53% are considered “micro-publishers” (no more than 5,000 copies), 38.1% small publishers (maximum print run 100,000 copies), 6.8% medium publishers (print run no more than one million copies), 2.1% large publishers (print run more than one million copies). 59.1% of production in terms of titles (and 91.3% of circulation) was carried out by medium and large-scale publishers.

In terms of geographical distribution of companies, the North is in the lead, with 50.0% of publishers (31.3% in the Northwest and 18.8% in the Northeast), while the Center and the South stand at 28.7% and 21.2% respectively (14.7% in the South and 6.5% in the Islands). The regions with the highest number of publishers are Lombardy (20.6%) and Lazio (16.8%). The titles published by the publishers surveyed in 2019 correspond to 86,475, for a total of over 192 million copies printed [data on circulation could be profitably compared with ISTAT historical series on the subject]. In the face of this significant production, the quota of unsold copies remains considerable, but with a notable difference with respect to the type of publisher. The percentage of declared stock and returns is 26% for micro-publishers, 17.6% for small publishers, 6.9% for medium and 5.8% for large publishers.

The average cost of books was 19.84 euros in 2019; with about half of production (50.1%) consisting of works priced no more than 15 euros, and 28.7% of volumes priced between 10 and 15 euros. In terms of marketing channels, Italian online stores rank first (59.9%), just above independent bookshops (59.3%). Large and medium-sized publishers confirmed their preference for chain bookshops (82.9% for large and 70.7% medium-sized publishers, out of a total of 36.0%), whilst direct sales remained one of the channels preferred by micro-publishers (55.6%).

On the specifics of commercial and market aspects, it is useful to cross-reference Istat data with those offered by the Report on the State of Publishing in Italy 2020, edited by the Ufficio Studi dell’AIE – Associazione Italiana Editori. 2019 marked a return to pre-crisis economic levels, with a turnover of 3,036.6 million (up 3% on 2018, broken down as follows: 1,527.8 million for miscellaneous books, 769 for scholastic, 379 for digital and 360.8 for other), which confirms the book as the first cultural industry in Italy, alongside Pay TV. According to the AIE, sales channels see an increase in online stores (27%, compared to 24% in 2018), as well as in the export of publishing rights of Italian authors to publishers in other countries (+9% on 2018).

In terms of the readership aspect, the Istat report shows that 40.0% of the population aged 6 and older read at least one book during the year, 44.3% from 1 to 3 books, 15.6% from 12 books and up. 77.2% of readers remain tied exclusively to paper books, while 7.9% read only e-books or online books. In this regard, it should be noted that 45.3% of works published in print in 2019 were also made available in ebook version.

In 2019, the share of readers is highest among young people: 54.1% between 15 and 17 years old and 56.6% between 11 and 14 years old. The gender gap, which has been evident since 1988, also persisted, with the percentage of female readers standing at 44.3% and that of male readers at 35.5%. In absolute terms, the most affectionate readers are girls between the ages of 11 and 19 (at least one book a year for over 60% of the sample).

The influence of education and territorial location is confirmed on reading affection. There are 71.9% of readers among university graduates, compared to 46.1% among high school graduates and 25.9% among those with an elementary school diploma. As far as geographical distribution is concerned, 47.6% of residents in the Northwest and 48.1% of those in the Northeast have read at least one book. The average share of readers drops in the South (27.9%), while it is differentiated among the islands (25.9% in Sicily; 38.9% in Sardinia, which, however, drops by 5.8 percentage points compared to 2018). Also significant is the type of municipality, in part linked to the presence of businesses and libraries: in the central municipalities of the metropolitan area, around half of residents declare themselves readers (48.2%), a percentage that drops to 36.0% for municipalities with fewer than 2 thousand inhabitants.

Family background is also a determining factor: under the age of 18, 77.4% of children of parents who are readers and only 35.4% of children of non-readers are readers.

For complete data, see the full text of the ISTAT report and the collection of statistical tables used to compile it.

Il filo rosso. Dialoghi etico-politici col mio tempo, published in 2018 by Guida and edited by Nicola Siciliani De Cumis and Luigi Spina, offers us a substantial collection of texts by Giovanni Mastroianni: as many as fifty collected in the section Saggi e note, seven in the  Testi e traduzioni one and two in the Appendix to conclude the volume of two tomes. This is a selection of texts published between 1976 and 2011 in a wide variety of journals, part of the rich bibliography of Mastroianni, consisting of over 200 entries and present in the first volume. Continue reading ““A Terribly Lurking Interlocutor”: Giovanni Mastroianni, Historian and Philologist of Twentieth Century Philosophy”